The right buyer for your estate, backed by nearly $1 billion in real estate sold.
Vanguard is a luxury real estate auction house built on real estate, marketing and technology, for estates from $1 million to $100 million across the United States.
Nearly $1 billion
in real estate sold
Of digital marketing for
the world's largest companies
In technology, including
search and retrieval systems
Private previews of estates, ahead of their announcement.
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01 Discovery
We study each estate first: its history, its architecture and the nuances that make it singular. That understanding shapes everything we create.
02 Distribution
Our precision models evaluate millions of prospective buyers, reach the strongest matches across every channel, and retrain daily on the response.
03 Auction
On the auction date, qualified bidders compete at the same time, in person, online or by phone. Competition sets the price decisively, with no months on the market and no price cuts.
Film Production
Shot and edited for the estate alone, then cut for every channel.
Technology How we reach buyers
We build custom precision models for each estate, around its character and features.
Client reporting
You see reach, showings and registered bidders on your private dashboard as they happen, every day of the campaign.
Auction process
Terms, reserve and date, set in writing.
Film, targeted distribution, private showings.
Qualified bidders compete; the highest bid wins.
Cash, no contingencies, on schedule.
The firm
Each estate is led personally by our founders, from the first conversation to the closing table.
Audience modeling, verified bidding and live reporting, all built in-house by our own technologists.
Every bidder is verified and shows proof of funds before the auction opens, so every bid is real.
The auction date is set in the agreement, and closing follows within forty-five days of signing.
Campaigns run by a team with decades of digital marketing for the world’s largest companies.
We work alongside your listing agent, and their commission is protected in writing from day one.
Film Thirty seconds
Considering a sale, looking for an estate, or representing a client? A few details are enough to start, and we reply within one business day.
